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About the Dallas / Fort Worth Team
Since 1997, RWA Flooring has provided innovative flooring solutions and exceptional service to commercial clients in the Dallas/Fort Worth Metroplex. RWA’s solid and experienced team takes customer service seriously – one reason why customers return to RWA project after project.
A new era for RWA clients and associates began on Sept. 1, 2009, when Intertech Flooring finalized its acquisition of its operations and assets. No changes in leadership or associates are planned. Russ White, founder of RWA Flooring, will continue as chief operating officer in the Dallas location.
As RWA/Intertech Flooring, we look forward to continuing to work with our valued clients and vendors in the Dallas/Fort Worth region, and to bringing new services like raised access flooring, modular electrical systems, tile installations and maintenance to the Metroplex.
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Willard “Bill” E.
Imhoff III, Chief Executive Officer
Since founding commercial flooring company Intertech Flooring in 1988, CEO Bill Imhoff has grown the company from 13 to 150 employees with locations in Austin, San Antonio, the Rio Grande Valley and Dallas/Fort Worth. Prior to forming Intertech, he gained extensive experience in the flooring distribution business with LDBrinkman and with a national commercial flooring contracting firm. Bill graduated with a bachelor’s in marketing, and a minor in business law, from The University of Texas at Austin. He is widely regarded as one of the leading forces in the region's commercial flooring industry. He is a leading proponent of workforce development issues, and established one of the only commercial flooring apprenticeship programs in the country through which participants can gain a college degree. He has been on the board of WorkSource, the Central Texas Workforce Board, served two terms as chairman and currently is past chairman. In 2007, he was named Ernst and Young’s Entrepreneur of the Year for Community Impact.
His company has been a leader in commercial LEED flooring solutions, installing more than $12 million in LEED projects in 2007 alone. The Austin Business Journal named Intertech 2008 Green Business of the Year in the large business category for its extensive LEED flooring work, carpet recycling initiatives and LEED Accredited Professional staff. Also in 2008, Intertech was named to the Inc. 5000 list of top businesses in the U.S. Intertech has been listed as a Top Specialty Contractor by Texas Construction since 2005, as well as a Top Flooring Contractor in the U.S. In 2007, Intertech was named one of Haworth’s top flooring dealers worldwide in 2007.
In 1996, Ernst & Young and Inc. magazine selected him a finalist for “Entrepreneur of the Year,” and in 1997, the International Facility Managers Association named him Associate of the Year. The Associated General Contractors of America (AGC) recognized Bill for his outstanding commitment to construction craft training in 1996, and in 1997 named him “Associate of the Year” for AGC's Austin Chapter. In 1999, he chaired the Construction Sector of Austin @ Work. He has served on the Construction Steering Committee of the Capitol Area Training Foundation and as a board member of the North San Antonio Chamber of Commerce. In addition, he holds a captain's and master's license from the U.S. Coast Guard. |

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Carl Schneider, Chief Financial Officer
Carl Schneider joined Intertech Flooring as controller in 1994, and since then has helped fiscally guide the company through fast-paced growth and expansion. In 2006 he was named vice president of finance in 2006 and in October 2009, was promoted to chief financial officer.
A graduate of The University of Dayton with a bachelor’s in accounting, Carl began his career with Arthur Anderson & Co. in its Indianapolis office, where he conducted independent audits and management consulting services. After a two-year tour of duty in the Army, he joined National Enterprises Inc. in its internal audit department. Within two years, he headed up the department, overseeing the audit operations of the company’s eastern region. In 1973, Carl was promoted to controller and vice president of finance for NRC, Inc. and relocated to Austin. In 1990, he joined Lago Vista Inc. as vice president of finance, a position he held until joining Intertech. |

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Russ White, Vice President of Dallas Operations
Russ White began his career in construction in 1979, first in commercial drywall and soon expanded into sales and installation of carpet and flooring. Within seven years, he decided to make carpet and floor covering his only business and advanced to become one of the most successful flooring sales managers in the Dallas/Fort Worth area. Russ worked as a vice president in several firms before he and his wife founded RWA Flooring Solutions in 1997. Under Russ’ leadership, RWA became one of the largest and most respected commercial flooring firms in the region. In 2009, RWA was acquired by Intertech Flooring with Russ managing the Dallas operations.
Russ is active in the International Facilities Management Association, heading its service committee for many years. He also serves on the advertising and marketing committee for Starnet Commercial Flooring Partnership. |

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Rockford “Rocky” A. Griffith, Strategic Project Manager
Rocky Griffith brings 12 years of commercial flooring sales, marketing and project management to his position as project manager with Intertech Flooring. Rocky joined RWA Flooring Solutions, now Intertech Flooring, in 2003 following six years of experience as senior project manager with Dupont Flooring Systems. Some of his high-profile projects include Hunt Oil corporate headquarters (LEED), Dallas Cowboys football stadium, Southern Methodist University Embrey Engineering building (LEED), Thompson & Knight Law Firm (LEED), Prestonwood Baptist Church children’s building and Park Cities Baptist Church. |

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Joe Castro, Director of Maintenance Services
Joe Castro joined Intertech Flooring in 2009, bringing 30 years of experience in floor care and maintenance. From 1980-1998 he worked with Carpet Maintenance Service, first as a technician, and later in operations and as operations manager where he worked with clients nationwide to solve maintenance, product and installation issues. When CMS was purchased by Interface Carpet Mills, Joe was promoted to general manager of maintenance services covering Dallas/Fort Worth, Austin, San Antonio and Oklahoma. In 2002, he joined Resource Flooring Group where he served as general manager of maintenance services until 2007.
Joe holds numerous professional certifications, including SaniGLAZE Flooring Care, IICRC certified floor care technician. Train the Trainer for Milliken maintenance, Lee’s Carpet textiles certified maintenance. He also has completed management training with Calloway. |

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Bill Embrey, Project Manager/Director of Access Flooring
Bill Embrey joined Intertech Flooring in 1992. Bill established Intertech’s Access Flooring department, which has achieved year-over-year growth due in large part to his extensive product knowledge and 32 years’ experience in the flooring industry. His responsibilities include selling, ordering, coordinating and overseeing access flooring installations. He also is proficient in carpet and resilient flooring products and installation.
Prior to joining Intertech, Bill owned and operated a company which installed computer rooms in 20-plus states. He has installed access flooring in such notable buildings as the Pentagon, US Capital, FBI and CIA headquarters, and Los Alamos Labs and White Sands Missile Range. Bill’s central Texas projects include Motorola, Advanced Micro Devices, 3M and USAA.
An instructor in Intertech’s Apprenticeship Program, Bill is an active member of the Associated Builders and Contractors, Associated General Contractors and International Facility Management Association |

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Chris Lewis, IT Support Director
Chris Lewis joined Intertech Flooring in 2008 as CAD estimator, with more than seven years’ experience as a draftsman. In 2009, he also took over the duties of IT support director. Chris works with project managers from all branches preparing bids and assists company wide with all technology-related endeavors.
From 2002 until he joined Intertech, Chris worked with Landry and Lewis Architects in Hattiesburg, Miss. There he developed schematic designs, 3D modeling and rendering and construction documents for everything from athletic facilities, to schools, libraries and churches. Chris was presidential scholar at the University of Southern Mississippi in Hattiesburg where he graduated in 2007 with a bachelor’s in architectural engineering. He currently is pursing a master’s in structural engineering through Norwich University. |

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Stacy Mueller, Director of Training and Safety
Stacy Mueller joined Intertech Flooring in June 2008 as director of training and safety company wide. Stacy oversees Intertech’s acclaimed apprenticeship program as well as employee development and safety programs. Prior to joining Intertech, Stacy was project manager with Sta-Mar Construction where he supervised day-to-day operations of multiple residential construction projects. For the previous six years, he was operations manager and safety director with Aggregate Haulers, a self-insured trucking company running more than 800 commercial sand/gravel trucks. In addition, for nine years, Stacy was a K-9 patrol sergeant and narcotics officers with the El Campo Police Department. |

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Lawrence “Larry” Tweddle, Chief Estimator, Dallas/Fort Worth
A 31-year flooring industry veteran, Larry Tweddle started his flooring career as a helper in New York City part time. Later, using his GI Bill loan, he attended an accredited flooring installation school in Pittsburgh and worked there as a union apprentice installer. In 1983, he relocated to Dallas/Fort Worth and joined the Jeter-Millar Company where he became a master flooring mechanic specializing in carpet, resilient and wood flooring. In 2003, he joined RWA Flooring Solutions, now Intertech Flooring, as assistant superintendent of production. In just over a year, he was promoted to sales and later to operations manager.
Larry has sold and overseen installation of some of RWA’s largest projects. His responsibilities include quality control, overseeing the work of installation crews and assisting with sales and estimating. |

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Elisabeth White, Design Consultant/Business Development
As design consultant, Elisabeth White works with architects, designers, construction managers, general contractors and end users to specify projects and build Intertech’s business. She joined RWA Flooring Solutions in 2000, following two years in sales with the Tom James Company. She also worked with BKM Total Office of Texas, where she worked with designers, end users and construction managers on office furniture needs. She holds a bachelor’s in fashion merchandising from Baylor University, and is active in BOMA, IFMA, IIDA, TREC and the US Green Building Council. |

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Shirley Armstrong, Sales/Project Manager
Shirley Armstrong joined RWA Flooring Solutions, now Intertech Flooring, in 2007 as sales/project manager. Her responsibilities include generating new business relationships and managing projects with general contractors, end users and architect/design firms. Before joining RWA, she worked with PDL Designs as a project coordinator and was office manager, project coordinator and estimator for six years with Scott & Reid General Contractors. She also worked for six years as a flight attendant with Southwest Airlines. She studied business at the University of North Texas and has completed coursework at Northlake Junior College and Tarrant County College in project management, estimating and blueprint reading/specifications. |

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Mark Hopkins, Project Manager
Mark Hopkins joined RWA Flooring Solutions, now Intertech Flooring, as a project manager in 2007. Mark’s flooring career began in Fort Worth at Color Tile in 1970, following by three years’ as flooring specialists with Marshal Utley Carpets. In 1978, he joined Galaxy Carpet Mills as a carpet representative/territory manager for Arkansas and eastern Oklahoma. In 1981, he returned to Texas as store manager Marshal Utley Carpets. From 1998-2007, he was commercial flooring specialist with Marshal Utley Carpets.
Mark holds an associate’s degree from Tarrant County College and has completed additional coursework at Texas Wesleyan College. His recent projects include Texas Christian University and the Burlington Northern Santa Fe Railroad corporate headquarters. |

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Marilyn “Cookie” White, Project Manager/Sales
Marilyn “Cookie” White began her career in the flooring business in 1980, selling carpeting and mini blinds to builders and on small commercial projects. As her business grew, she began concentrating on commercial accounts, selling primarily carpeting and related floor covering products. By 1990 she had become one of Dallas/Fort Worth’s top commercial flooring sales professionals.
In 1988, Cookie joined her husband Russ in RWA Flooring Solutions, now Intertech Flooring, where she is responsible for the company’s sales and marketing in the Dallas/Fort Worth market. She is active in the Fort Worth BOMA chapter, as well as serving on numerous committees for Starnet Commercial Flooring Partnership over the past 15 years. |

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Sean Poor, Labor Superindendent
Sean Poor joined Intertech in 2009, following five years working with RWA Flooring Solutions as an installation subcontractor and four years as RWA’s service technician. Sean began his career in flooring at the age of 21 as an apprentice for a flooring mechanic. Among his recent major installation projects is the Dallas Cowboys stadium completed in 2009. |

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Kim Kelly, Project Coordinator
Kim Kelly joined RWA Flooring Solutions, now Intertech Flooring, in 2004 as a project coordinator. Kim assists with projects from contract stage through completion including ordering and tracking material, creating work orders, invoicing jobs, coordinating contracts and LEED documentation, scheduling follow-up warranty or service work, and closing out projects. Significant projects include Southern Methodist University, Texas Christian University, High Plains Hospitals, Thompson & Knight law offices, Hunt Oil headquarters and the Dallas Cowboys stadium. Prior to joining RWA, Kim gained six years’ experience as a service manager with Wells Fargo Bank and was an administrative assistant for nine years. |

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